Petak, Jul 12, 2019
The use cases extend beyond products
The market for the attention of a prospective customer is big. Large corporations like Salesforce, Adobe, Oracle and numerous startups are in the fray to help businesses target and re-target its customers to buy product and services many times over. Through a combination of catalogue inputs and user-tracking, Dynamic Product Messaging can send the most relevant product recommendations to users.With the introduction of Dynamic Product Messaging, MoEngage has managed to achieve for Push Notifications and Emails, what Facebook and wholesale auto rubber Google have done for dynamic ads. Products can be shown in single or multi-product creatives.
This solution is based on the platform’s proprietary Sherpa Interaction Graph, which maps each user’s behaviour with the products/content from the catalogue and powers these product recommendations.Facebook and Google are veterans in the dynamic ads space and are quite popular among marketers who want to target users looking for a specific product. DPM can be customized for use throughout the customer journey, from the discovery of products to the abandonment of shopping carts and continued engagement to drive repeat purchases.
The Product has so far been an invitation-only pilot with MoEngage customers across South-East Asia, India and Middle-East regions including Tokopedia, Oyo Rooms and Sivvi.Marketers can set up a regular sync of their product catalogue to build the Sherpa Interaction Graph with real-time pricing/availability information and create campaigns targeting specific products to specific audiences, or let MoEngage automatically deliver the most relevant products to customers.MoEngage, which already has a suite of products for customer engagement has launched Dynamic Product Messaging (DPM), a solution designed to help businesses communicate relevant products from their catalogue based on a user's browsing history through push notifications and emails. They have seen at-least 2X improvement in conversions with DPM powered communications.
The use cases extend beyond products to content recommendations, price drop alerts, etc. Since these businesses sell a lot of products, they need the automation and intelligence tools to communicate relevant products to the right people. At the same time considering the ever-increasing volume of emails and push notifications delivered to customer’s mobile, it’s important for consumer businesses to stand out with hyper-personalized content tailored to preferences and tastes
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